APM a été fondée sur une idée simple: le progrès des entreprises. L’Association est composée de 305 clubs de réflexion et des groupes de formation, répartis dans 23 pays. Il s’agit d’un réseau indépendant dédié aux hommes et femmes d’affaires membres d’APM, mais dont l’objectif est de partager des connaissances et des compétences professionnelles sans but commercial. Le site APM présente l’association et ses objectifs.
MD3 STUDIO a été chargé de développer le site APM, à partir du design fourni par le client. Avec une image sobre et harmonieuse, le site est responsive et permet une navigation intuitive dans la recherche d’informations sur l’association.
A Associação APM é constituída por 305 clubes de reflexão e grupos de formação, espalhados por 23 países. É uma rede independente dedicada a empresários membros da APM, mas cujo objetivo é a partilha de conhecimento e competências profissionais sem fins comerciais. O website APM apresenta a associação e os seus objetivos.
A MD3 STUDIO foi responsável pelo desenvolvimento do website da APM a partir do design fornecido pelo cliente. Com uma imagem sóbria e harmoniosa, o website é responsivo e permite uma navegação intuitiva na procura de informação sobre a associação.
The APM was founded on a simple idea: corporate progress. The association has 305 thinking clubs and, training groups in 23 countries.
MD3 STUDIO was responsible for developing the APM website from the design provided by the client. This website introduces the association and its objectives, with a sober and harmonious image. It’s also responsive and allows intuitive navigation in the search for information about the association.
Apm is an independent network dedicated to business people who are members of APM, whose goal is the non-commercial sharing of professional knowledge and skills.
Pour la Bibliothèque Municipale, MD3 STUDIO a développé une nouvelle identité visuelle, un nouveau design, une nouvelle typologie de communication et un nouveau site internet de la BMALV, située à Leiria, au Portugal.
Un fil conducteur, un voyage agréable, culturel et éducatif qui nous invite à revenir.
Le Logo
Le logo est composé d’une icône/symbole avec l’acronyme BMALV (Biblioteca Municipal Afonso Lopes Vieira). Cet acronyme combine le contemporain et le romantique. Rappelons qu’à l’époque d’Afonso Lopes Vieira, le style romantique était privilégié dans la littérature et l’architecture. Grâce à cette combinaison, nous avons appliqué un caractère institutionnel, tout en conservant la modernité et l’élégance. Notre proposition de rebranding associe l’ancien et le nouveau dans une version unique et actuelle.
Graphismes
Nous présentons des exemples de graphismes à appliquer à la marque BMALV, avec dynamisme et sérieux, capable d’attirer les enfants et les adultes par sa conception graphique.
Website’s Page d’accueil
La proposition pour la page d’accueil du site internet se concentre sur la recherche d’informations, en l’organisant comme des étagères et des dos de livres, rappelant l’organisation d’une bibliothèque. L’ensemble de l’aspect du site est contemporain. En choisissant les différentes sections, on crée un moment d’absorption de l’information qui a du sens, qui est claire et concise. À chaque coin du site internet, l’utilisateur sait où il se trouve, quel est son objectif et où il veut aller.
Para a Biblioteca Municipal Afonso Lopes Vieira (BMALV), a MD3 STUDIO desenvolveu uma nova identidade visual, grafismos, tipologia de comunicação e website da BMALV, localizada em Leiria, Portugal.
Um fio condutor, uma viagem agradável, cultural e educativa que nos convida a voltar.
Logotipo
O logótipo é constituído por um ícone/símbolo com o acrónimo BMALV (Biblioteca Municipal Afonso Lopes Vieira). Este acrónimo alia o contemporâneo ao romântico. Recorde-se que no tempo de Afonso Lopes Vieira, o estilo romântico era privilegiado na literatura e na arquitectura. Através desta combinação, aplicámos um carácter institucional, mantendo a modernidade e a elegância. A nossa proposta de rebrand junta o antigo com o novo numa versão única e actual.
Grafismos
Apresentamos exemplos de grafismos a aplicar à marca BMALV, com dinamismo e seriedade, capazes de atrair miúdos e graúdos pela sua concepção gráfica.
Website’s Homepage
A proposta para a homepage do website centra-se na procura da informação, organizando-a como prateleiras e lombadas de livros, fazendo lembrar a organização de uma biblioteca. Todo o aspeto do website é contemporâneo. Ao escolher as diferentes secções, cria-se um momento de absorção de informação que faz sentido, que é claro e conciso. Em cada canto do website, o utilizador sabe onde está, qual é o seu objetivo e para onde quer ir a seguir.
Project / Case Study. Afonso Lopes Vieira Municipal Library, a proposal for a new visual identity and communication elements, developed by MD3 STUDIO.
MD3 STUDIO developed the rebrand of the visual identity, graphics, communication typology, and website for the municipal library BMALV, located in Leiria, Portugal.
A common thread, a pleasant, cultural, and educational trip that invites us to come back.
Logotype
The logotype consists of an icon/symbol where the municipal library BMALV is displayed.
This acronym allies the contemporary with the romantic. Remember that in Afonso Lopes Vieira’s time, the romantic style was privileged in literature and architecture.
Through this combination, we applied an institutional, modern, and contemporary character keeping elegance and modernism in mind.
Our rebrand proposal joins the old with the new in a unique and current version.
Graphics
We present examples of graphics to be applied to the BMALV brand, with dynamism and seriousness, that can attract kids and adults due to their graphic conception.
Website’s Homepage
The proposal for the website homepage focuses on finding the information by organizing it as shelves and book spines, reminding the organization of a library.
The whole look of the website is contemporary. When choosing the different sections creates a moment of absorption of information that makes sense, and is clear and concise.
In every corner of the website, the user knows where he is, what his purpose is, and where they want to go next.
MD3 STUDIO a été chargé de la refonte de l’image de marque de Mediatree pour cibler un univers plus technologique.
Tous les supports de communication digitaux ont été créés, y compris un site web, des documents digitaux internes et des visuels pour soutenir le marketing digital, tout en maintenant la cohésion avec le nouveau manuel de la marque.
Mediatree existe depuis plus d’une décennie et a connu au fil des ans une énorme évolution. En 2022, Mediatree souhaitait également moderniser sa marque pour l’adapter à un univers plus technologique.
À propos de la marque Mediatree
Le symbole de la marque dans le logo fait référence aux initiales du nom de l’entreprise et possède un mouvement conféré par des dégradés de couleurs. Ce mouvement rappelle les graphiques statistiques et la variation de leurs valeurs, et est étroitement lié à l’activité principale de Mediatree : le dynamisme, l’analyse des données et la technologie.
A MD3 STUDIO foi responsável pelo rebrand da Mediatree para visar um universo mais tecnológico.
A Mediatree que conta com mais de uma década de existência, tem verificado ao longo dos anos uma enorme evolução. Para acompanhar a sua evolução, o STUDIO criou todos os suportes para a comunicação digital, incluindo um website, documentos digitais internos e visuais de suporte ao marketing digital, mantendo a coesão com o novo manual da marca.
Sobre a marca Mediatree
O símbolo da marca no logotipo remete para a inicial do nome da empresa e é dotado de movimento concedidos pelos gradientes de cores. Este movimento lembra gráficos estatísticos e a variação dos seus valores, estando intimamente relacionado com o core business da Mediatree: dinamismo, análise de dados e tecnologia.
MD3 STUDIO was responsible for Mediatree’s rebrand to target a more technological universe.
Mediatree, with more than a decade of existence, has seen an enormous evolution over the years. To follow its evolution, STUDIO created all the supports for digital communication, including a website, internal digital documents, and visuals to support digital marketing, maintaining cohesion with the new brand manual.
About Mediatree brand
The brand symbol in the logo refers to the initial of the company name and is endowed with movement granted by the color gradients. This movement recalls statistical graphs and the variation of their values, and is closely related to Mediatree’s core business: dynamism, data analysis, and technology.
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