MD3 STUDIO a relevé le défi de développer une identité pour le restaurant Porta B.
Porta B est un café, un restaurant et un snack-bar situé dans le centre de Leiria. Le public cible est principalement constitué d’étudiants et de travailleurs de la région.
Pour le nouveau logo de Porta B, nous avons développé un logo avec un B expressif afin de captiver un public plus jeune et une série d’illustrations associées, qui rendent la marque plus accessible au public cible. Le résultat est une image de marque qui invite le public à entrer, montrant un endroit agréable et joyeux.
Projeto/ Porta B. Um café, restaurante e snack bar aberto para servir refeições à comunidade de estudantes e trabalhadores do centro da cidade de Leiria.
A MD3 STUDIO aceitou o desafio de criar a identidade visual para a marca Porta B.
Porta B é um café, restaurante e snack-bar no centro de Leiria, cujo público-alvo é principalmente estudantes e trabalhadores da zona da Marquês de Pombal, em Leiria.
Desenvolvemos um logótipo com um B expressivo a fim de cativar um público mais jovem e uma série de ilustrações associadas que tornam a marca mais acessível ao público alvo. O resultado é uma marca que convida o público-alvo a entrar, mostrando um lugar agradável e acolhedor.
Work/ Porta B. A coffee and restaurant open to serve meals to the students and workers’ community in the center of Leiria city.
MD3 STUDIO accepted the challenge of developing an identity for the restaurant Porta B.
Porta B is a café, restaurant, and snack-bar in the center of Leiria, whose target audience is mainly students and workers from the area.
We developed a logo with an expressive B in order to captivate a younger audience and a series of associated illustrations that make the brand more accessible to the target audience. The result is a brand that invites the target audience in, showing a pleasant and cheerful place to be.
MD3 STUDIO a été chargé de la refonte de l’image de marque de Mediatree pour cibler un univers plus technologique.
Tous les supports de communication digitaux ont été créés, y compris un site web, des documents digitaux internes et des visuels pour soutenir le marketing digital, tout en maintenant la cohésion avec le nouveau manuel de la marque.
Mediatree existe depuis plus d’une décennie et a connu au fil des ans une énorme évolution. En 2022, Mediatree souhaitait également moderniser sa marque pour l’adapter à un univers plus technologique.
À propos de la marque Mediatree
Le symbole de la marque dans le logo fait référence aux initiales du nom de l’entreprise et possède un mouvement conféré par des dégradés de couleurs. Ce mouvement rappelle les graphiques statistiques et la variation de leurs valeurs, et est étroitement lié à l’activité principale de Mediatree : le dynamisme, l’analyse des données et la technologie.
A MD3 STUDIO foi responsável pelo rebrand da Mediatree para visar um universo mais tecnológico.
A Mediatree que conta com mais de uma década de existência, tem verificado ao longo dos anos uma enorme evolução. Para acompanhar a sua evolução, o STUDIO criou todos os suportes para a comunicação digital, incluindo um website, documentos digitais internos e visuais de suporte ao marketing digital, mantendo a coesão com o novo manual da marca.
Sobre a marca Mediatree
O símbolo da marca no logotipo remete para a inicial do nome da empresa e é dotado de movimento concedidos pelos gradientes de cores. Este movimento lembra gráficos estatísticos e a variação dos seus valores, estando intimamente relacionado com o core business da Mediatree: dinamismo, análise de dados e tecnologia.
MD3 STUDIO was responsible for Mediatree’s rebrand to target a more technological universe.
Mediatree, with more than a decade of existence, has seen an enormous evolution over the years. To follow its evolution, STUDIO created all the supports for digital communication, including a website, internal digital documents, and visuals to support digital marketing, maintaining cohesion with the new brand manual.
About Mediatree brand
The brand symbol in the logo refers to the initial of the company name and is endowed with movement granted by the color gradients. This movement recalls statistical graphs and the variation of their values, and is closely related to Mediatree’s core business: dynamism, data analysis, and technology.
Pour l’édition du Orçamento Participativo (OP) Leiria 2021, MD3 STUDIO a été chargé de concevoir l’identité visuelle de la marque et d’autres éléments de communication, tels que : vidéo pour la diffusion de l’initiative ; visuels pour la diffusion dans les réseaux sociaux ; affiches ; mupis ; modèles de présentation PPT ; fond d’écran pour une vidéoconférence.
Le OP est un projet développé par la municipalité de Leiria et représente un mécanisme de démocratie participative, qui donne aux citoyens le pouvoir de décider comment les fonds des budgets publics devraient être investis.
Pour la deuxième année consécutive et afin de promouvoir la participation des citoyens au OP Leiria 2022, la municipalité de Leiria a invité MD3 STUDIO à créer de nouveaux éléments pour la communication de la marque, à savoir : des plaques d’identification des bâtiments, des affiches et des flyers, des vidéos de présentation et des visuels pour les réseaux sociaux.
For the edition of the Orçamento Participativo (OP) Leiria 2021, MD3 STUDIO was responsible for designing the visual identity of the brand and other communication elements, such as video for dissemination of the initiative; visuals for dissemination in social networks; posters; mupis; PPT presentation templates; background for a videoconference.
For the second consecutive year and to promote the participation of citizens in the OP Leiria 2022, the Municipality of Leiria invited STUDIO to create new elements for the communication of the brand, namely: building identification plates; posters, and flyers; presentation videos; and visuals for social networks.
The OP is a project developed by the Municipality of Leiria that represents a mechanism of participatory democracy, which gives citizens the power to decide how funds from public budgets should be invested.
Para a edição do Orçamento Participativo (OP) Leiria 2021, a MD3 STUDIO foi responsável pela concepção da identidade visual da marca e outros elementos de comunicação, tais como: vídeo para divulgação da iniciativa; visuais para divulgação nas redes sociais; cartazes; mupis; modelos de apresentação do PPT; fundo para uma videoconferência.
Pelo segundo ano consecutivo e, para promover a participação dos cidadãos no OP Leiria 2022, o Município de Leiria convidou o STUDIO a criar novos elementos para a comunicação da marca, nomeadamente: placas de identificação de construção; cartazes e flyers; vídeos de apresentação; e visuais para as redes sociais.
O OP é um projecto desenvolvido pela Câmara Municipal de Leiria que representa um mecanismo de democracia participativa, que confere aos cidadãos o poder de decidir como devem ser investidos os fundos dos orçamentos públicos.
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