Brands surrender to Social Commerce in 2022
Marketing/ What are the top Social Commerce trends for 2022? Find out what strengthens your brand's sales and growth. / Social Media
Projet / Étude de cas. Biblioteca Municipal Afonso Lopes Vieira, une proposition pour une nouvelle identité visuelle et des éléments de communication, développée par MD3 STUDIO.
Pour la Bibliothèque Municipale, MD3 STUDIO a développé une nouvelle identité visuelle, un nouveau design, une nouvelle typologie de communication et un nouveau site internet de la BMALV, située à Leiria, au Portugal.
Un fil conducteur, un voyage agréable, culturel et éducatif qui nous invite à revenir.
Le Logo
Le logo est composé d’une icône/symbole avec l’acronyme BMALV (Biblioteca Municipal Afonso Lopes Vieira). Cet acronyme combine le contemporain et le romantique. Rappelons qu’à l’époque d’Afonso Lopes Vieira, le style romantique était privilégié dans la littérature et l’architecture. Grâce à cette combinaison, nous avons appliqué un caractère institutionnel, tout en conservant la modernité et l’élégance. Notre proposition de rebranding associe l’ancien et le nouveau dans une version unique et actuelle.
Graphismes
Nous présentons des exemples de graphismes à appliquer à la marque BMALV, avec dynamisme et sérieux, capable d’attirer les enfants et les adultes par sa conception graphique.
Website’s Page d’accueil
La proposition pour la page d’accueil du site internet se concentre sur la recherche d’informations, en l’organisant comme des étagères et des dos de livres, rappelant l’organisation d’une bibliothèque. L’ensemble de l’aspect du site est contemporain. En choisissant les différentes sections, on crée un moment d’absorption de l’information qui a du sens, qui est claire et concise. À chaque coin du site internet, l’utilisateur sait où il se trouve, quel est son objectif et où il veut aller.
Projeto/ Caso de Estudo. Biblioteca Municipal Afonso Lopes Vieira, uma proposta de nova identidade visual e elementos de comunicação, desenvolvida pela MD3 STUDIO.
Um fio condutor, uma viagem agradável, cultural e educativa que nos convida a voltar.
Logotipo
O logótipo é constituído por um ícone/símbolo com o acrónimo BMALV (Biblioteca Municipal Afonso Lopes Vieira). Este acrónimo alia o contemporâneo ao romântico. Recorde-se que no tempo de Afonso Lopes Vieira, o estilo romântico era privilegiado na literatura e na arquitectura. Através desta combinação, aplicámos um carácter institucional, mantendo a modernidade e a elegância. A nossa proposta de rebrand junta o antigo com o novo numa versão única e actual.
Grafismos
Apresentamos exemplos de grafismos a aplicar à marca BMALV, com dinamismo e seriedade, capazes de atrair miúdos e graúdos pela sua concepção gráfica.
Website’s Homepage
A proposta para a homepage do website centra-se na procura da informação, organizando-a como prateleiras e lombadas de livros, fazendo lembrar a organização de uma biblioteca. Todo o aspeto do website é contemporâneo. Ao escolher as diferentes secções, cria-se um momento de absorção de informação que faz sentido, que é claro e conciso. Em cada canto do website, o utilizador sabe onde está, qual é o seu objetivo e para onde quer ir a seguir.
Project / Case Study. Afonso Lopes Vieira Municipal Library, a proposal for a new visual identity and communication elements, developed by MD3 STUDIO.
MD3 STUDIO developed the rebrand of the visual identity, graphics, communication typology, and website for the municipal library BMALV, located in Leiria, Portugal.
A common thread, a pleasant, cultural, and educational trip that invites us to come back.
Logotype
The logotype consists of an icon/symbol where the municipal library BMALV is displayed.
This acronym allies the contemporary with the romantic. Remember that in Afonso Lopes Vieira’s time, the romantic style was privileged in literature and architecture.
Through this combination, we applied an institutional, modern, and contemporary character keeping elegance and modernism in mind.
Our rebrand proposal joins the old with the new in a unique and current version.
Graphics
We present examples of graphics to be applied to the BMALV brand, with dynamism and seriousness, that can attract kids and adults due to their graphic conception.
Website’s Homepage
The proposal for the website homepage focuses on finding the information by organizing it as shelves and book spines, reminding the organization of a library.
The whole look of the website is contemporary. When choosing the different sections creates a moment of absorption of information that makes sense, and is clear and concise.
In every corner of the website, the user knows where he is, what his purpose is, and where they want to go next.
Projet/ 360Learning. Une plateforme d’apprentissage collaboratif française collabore avec une agence de design et de communication créative au Portugal. La suite de l’histoire.
MD3 STUDIO et 360Learning ont lancé un partenariat de nearshoring entre les deux équipes de conception. L’équipe de MD3 STUDIO était responsable de la conception de différents produits numériques, y compris des illustrations pour le site Web de la marque, des ebooks et des one-pagers.
360Learning a demandé à MD3 STUDIO de créer une nouvelle structure et un nouveau langage visuel pour la plateforme de la marque, plus visible et dont les fonctionnalités étaient plus amusantes et intuitives.
Toutes les images et illustrations graphiques, les one-pagers, les personnages et les manuels ont été créés selon les règles de la marque, en veillant à ce que la typographie, les éléments figuratifs et les couleurs soient standardisés sur tous les supports.
Projeto/ 360Learning. Uma plataforma de aprendizagem colaborativa francesa colabora com uma agência de design e comunicação criativa em Portugal. O resto é história.
A MD3 STUDIO e a 360Learning iniciaram uma parceria de nearshoring entre as duas equipas de design. A equipa de design da MD3 STUDIO foi responsável pela concepção de diferentes produtos digitais, incluindo ilustrações para o website da marca, ebooks e one-pagers.
A 360Learning desafiou a MD3 STUDIO a criar uma nova estrutura e linguagem visual para a plataforma da marca, uma que fosse mais perceptível e cujas características fossem mais divertidas e intuitivas.
Todas as imagens gráficas e ilustrações, one-pagers, personagens e livros didácticos foram criados de acordo com as regras da marca, assegurando que a tipografia, elementos figurativos e cores estivessem padronizados para todos os suportes.
Work/ 360Learning. A French collaborative learning platform collaborates with a design and creative communication agency in Portugal.
MD3 STUDIO and 360Learning started a nearshoring partnership between the two design teams. MD3 STUDIO’s design team was responsible for creating different digital products, including illustrations for the brand’s website, ebooks, and one-pagers.
360Learning challenged MD3 STUDIO to create a new structure and visual language for the brand platform, one that was more noticeable and with more fun and intuitive features.
All graphic images and illustrations, one-pagers, characters, and textbooks were created according to the brand rules, ensuring that typography, figurative elements, and colors were standardized for all media.
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