Brands surrender to Social Commerce in 2022
Marketing/ What are the top Social Commerce trends for 2022? Find out what strengthens your brand's sales and growth. / Social Media
Projet / Étude de cas. Biblioteca Municipal Afonso Lopes Vieira, une proposition pour une nouvelle identité visuelle et des éléments de communication, développée par MD3 STUDIO.
Pour la Bibliothèque Municipale, MD3 STUDIO a développé une nouvelle identité visuelle, un nouveau design, une nouvelle typologie de communication et un nouveau site internet de la BMALV, située à Leiria, au Portugal.
Un fil conducteur, un voyage agréable, culturel et éducatif qui nous invite à revenir.
Le Logo
Le logo est composé d’une icône/symbole avec l’acronyme BMALV (Biblioteca Municipal Afonso Lopes Vieira). Cet acronyme combine le contemporain et le romantique. Rappelons qu’à l’époque d’Afonso Lopes Vieira, le style romantique était privilégié dans la littérature et l’architecture. Grâce à cette combinaison, nous avons appliqué un caractère institutionnel, tout en conservant la modernité et l’élégance. Notre proposition de rebranding associe l’ancien et le nouveau dans une version unique et actuelle.
Graphismes
Nous présentons des exemples de graphismes à appliquer à la marque BMALV, avec dynamisme et sérieux, capable d’attirer les enfants et les adultes par sa conception graphique.
Website’s Page d’accueil
La proposition pour la page d’accueil du site internet se concentre sur la recherche d’informations, en l’organisant comme des étagères et des dos de livres, rappelant l’organisation d’une bibliothèque. L’ensemble de l’aspect du site est contemporain. En choisissant les différentes sections, on crée un moment d’absorption de l’information qui a du sens, qui est claire et concise. À chaque coin du site internet, l’utilisateur sait où il se trouve, quel est son objectif et où il veut aller.
Projeto/ Caso de Estudo. Biblioteca Municipal Afonso Lopes Vieira, uma proposta de nova identidade visual e elementos de comunicação, desenvolvida pela MD3 STUDIO.
Um fio condutor, uma viagem agradável, cultural e educativa que nos convida a voltar.
Logotipo
O logótipo é constituído por um ícone/símbolo com o acrónimo BMALV (Biblioteca Municipal Afonso Lopes Vieira). Este acrónimo alia o contemporâneo ao romântico. Recorde-se que no tempo de Afonso Lopes Vieira, o estilo romântico era privilegiado na literatura e na arquitectura. Através desta combinação, aplicámos um carácter institucional, mantendo a modernidade e a elegância. A nossa proposta de rebrand junta o antigo com o novo numa versão única e actual.
Grafismos
Apresentamos exemplos de grafismos a aplicar à marca BMALV, com dinamismo e seriedade, capazes de atrair miúdos e graúdos pela sua concepção gráfica.
Website’s Homepage
A proposta para a homepage do website centra-se na procura da informação, organizando-a como prateleiras e lombadas de livros, fazendo lembrar a organização de uma biblioteca. Todo o aspeto do website é contemporâneo. Ao escolher as diferentes secções, cria-se um momento de absorção de informação que faz sentido, que é claro e conciso. Em cada canto do website, o utilizador sabe onde está, qual é o seu objetivo e para onde quer ir a seguir.
Project / Case Study. Afonso Lopes Vieira Municipal Library, a proposal for a new visual identity and communication elements, developed by MD3 STUDIO.
MD3 STUDIO developed the rebrand of the visual identity, graphics, communication typology, and website for the municipal library BMALV, located in Leiria, Portugal.
A common thread, a pleasant, cultural, and educational trip that invites us to come back.
Logotype
The logotype consists of an icon/symbol where the municipal library BMALV is displayed.
This acronym allies the contemporary with the romantic. Remember that in Afonso Lopes Vieira’s time, the romantic style was privileged in literature and architecture.
Through this combination, we applied an institutional, modern, and contemporary character keeping elegance and modernism in mind.
Our rebrand proposal joins the old with the new in a unique and current version.
Graphics
We present examples of graphics to be applied to the BMALV brand, with dynamism and seriousness, that can attract kids and adults due to their graphic conception.
Website’s Homepage
The proposal for the website homepage focuses on finding the information by organizing it as shelves and book spines, reminding the organization of a library.
The whole look of the website is contemporary. When choosing the different sections creates a moment of absorption of information that makes sense, and is clear and concise.
In every corner of the website, the user knows where he is, what his purpose is, and where they want to go next.
MD3 STUDIO a relevé le défi de développer une identité pour le restaurant Porta B.
Porta B est un café, un restaurant et un snack-bar situé dans le centre de Leiria. Le public cible est principalement constitué d’étudiants et de travailleurs de la région.
Pour le nouveau logo de Porta B, nous avons développé un logo avec un B expressif afin de captiver un public plus jeune et une série d’illustrations associées, qui rendent la marque plus accessible au public cible. Le résultat est une image de marque qui invite le public à entrer, montrant un endroit agréable et joyeux.
Projeto/ Porta B. Um café, restaurante e snack bar aberto para servir refeições à comunidade de estudantes e trabalhadores do centro da cidade de Leiria.
A MD3 STUDIO aceitou o desafio de criar a identidade visual para a marca Porta B.
Porta B é um café, restaurante e snack-bar no centro de Leiria, cujo público-alvo é principalmente estudantes e trabalhadores da zona da Marquês de Pombal, em Leiria.
Desenvolvemos um logótipo com um B expressivo a fim de cativar um público mais jovem e uma série de ilustrações associadas que tornam a marca mais acessível ao público alvo. O resultado é uma marca que convida o público-alvo a entrar, mostrando um lugar agradável e acolhedor.
Work/ Porta B. A coffee and restaurant open to serve meals to the students and workers’ community in the center of Leiria city.
MD3 STUDIO accepted the challenge of developing an identity for the restaurant Porta B.
Porta B is a café, restaurant, and snack-bar in the center of Leiria, whose target audience is mainly students and workers from the area.
We developed a logo with an expressive B in order to captivate a younger audience and a series of associated illustrations that make the brand more accessible to the target audience. The result is a brand that invites the target audience in, showing a pleasant and cheerful place to be.
Projet/ Mediatree. L’outil de veille de tous les contenus TV et radio en France a une nouvelle identité visuelle et une nouvelle communication.
MD3 STUDIO a été chargé de la refonte de l’image de marque de Mediatree pour cibler un univers plus technologique.
Tous les supports de communication digitaux ont été créés, y compris un site web, des documents digitaux internes et des visuels pour soutenir le marketing digital, tout en maintenant la cohésion avec le nouveau manuel de la marque.
Mediatree existe depuis plus d’une décennie et a connu au fil des ans une énorme évolution. En 2022, Mediatree souhaitait également moderniser sa marque pour l’adapter à un univers plus technologique.
À propos de la marque Mediatree
Le symbole de la marque dans le logo fait référence aux initiales du nom de l’entreprise et possède un mouvement conféré par des dégradés de couleurs. Ce mouvement rappelle les graphiques statistiques et la variation de leurs valeurs, et est étroitement lié à l’activité principale de Mediatree : le dynamisme, l’analyse des données et la technologie.
Projeto/ Mediatree. A ferramenta de monitorização de broadcast para todo o conteúdo de TV e rádio, em França, tem nova identidade visual e comunicação.
A MD3 STUDIO foi responsável pelo rebrand da Mediatree para visar um universo mais tecnológico.
A Mediatree que conta com mais de uma década de existência, tem verificado ao longo dos anos uma enorme evolução. Para acompanhar a sua evolução, o STUDIO criou todos os suportes para a comunicação digital, incluindo um website, documentos digitais internos e visuais de suporte ao marketing digital, mantendo a coesão com o novo manual da marca.
Sobre a marca Mediatree
O símbolo da marca no logotipo remete para a inicial do nome da empresa e é dotado de movimento concedidos pelos gradientes de cores. Este movimento lembra gráficos estatísticos e a variação dos seus valores, estando intimamente relacionado com o core business da Mediatree: dinamismo, análise de dados e tecnologia.
Project/ Mediatree. The broadcast monitoring tool for all TV and radio content in France has a new visual identity and communication.
MD3 STUDIO was responsible for Mediatree’s rebrand to target a more technological universe.
Mediatree, with more than a decade of existence, has seen an enormous evolution over the years. To follow its evolution, STUDIO created all the supports for digital communication, including a website, internal digital documents, and visuals to support digital marketing, maintaining cohesion with the new brand manual.
About Mediatree brand
The brand symbol in the logo refers to the initial of the company name and is endowed with movement granted by the color gradients. This movement recalls statistical graphs and the variation of their values, and is closely related to Mediatree’s core business: dynamism, data analysis, and technology.
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MD3 STUDIO Family History
MD3 Studio is a creative agency, located in Leiria and an inspiring space for design, communication and marketing ideas. This is its story.
APM
Website
Biblioteca Municipal Afonso Lopes Vieira
Brand Identity, Editorial, Website
Porta B
Brand Identity, Marketing
Mediatree
Brand Identity, Design Digital, Marketing, Website & Apps
Lycée Français Charles Lepierre
Brand Identity, Design Digital
Monsieur L.
Website & Apps
Sophie Mallebranche
Website
360Learning
Brand Identity, Digital Design, Editorial
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