Design

Word’s Remake

Using google docs and google slides is a reality for companies that have digitised their business. Designers have had to adapt to this reality!

Words by
Tânia Forreta
Published
in 11 of August of 2022

In 1983, Richard Brodie created Microsoft Word, a word processing program produced by Microsoft Office.

This program, so familiar to many of us, was joined by Microsoft PowerPoint, created by Robert Gaskins and Dennis Austin in 1987.

Word and PowerPoint were added in 2005 by Google Docs and later Google Slides, tools that are very similar to Word and PowerPoint.

The advantages are clear: they function online, are free, and make it possible to work in real-time with other people and to store them together with other files.

With an Internet connection, you can access your documents and files from any computer, anywhere in the world.

Some of these tools have been part of our lives for a little more than 30 years and have gained relevance in the corporate universe, which seeks to digitalize business and, consequently, the lives of designers.  

The digital transformation of companies and the ingenuity of designers

As a designer, it is becoming more and more common for us to receive requests from clients to design their company documents with an improved look and feel while maintaining the ability to edit.

This type of request creates a problem for the designer since the programs we use are difficult for clients to access and use, i.e., the ideal is to work on the document in the tool they use.

This means that the designer’s work, once relegated essentially to graphic tools, needs to adapt.

Adaptation doesn’t just happen on the user’s side, because the tools themselves allow more and more options for use. 

How remote working reinforced the importance of working simultaneously on one document online

Another big change came with greater use of remote working, and here the fact that you can work simultaneously with your colleagues on the same document is priceless.

Google tools enable this and now Microsoft tools as well, this is a clear example of how far they have come in to respond user demands.

I was far from imagining that one day I would be using Word, PowerPoint, Google Docs, and Google Slides frequently.

But the adaptability and mutability required have created a new taste for these programs that I used at school.

Sometimes applying the rules of design in these tools means being creative and bypassing the programs to achieve the desired graphic effect.

At STUDIO we are comfortable fulfiling our customers’ wishes

In STUDIO, these kinds of works are frequent, from documents/reports in Docs or presentations in Slides.

In fact, we have become so used to these tools that the presentations that used to be created in InDesign, are often designed in Google Slides without noticing the difference in their visual aspect.

Mota-Engil, Omelet, City Hall of Leiria and 360Learning are some of the clients for whom we developed some of these graphic supports.

author-image

This article was written by our graphic designer Tânia Forreta @MD3 STUDIO.

Tânia is a graphic designer and one of the creatives at the studio. She enjoys sharing wild ideas about the design and having critical discussions about it. It has the particularity of giving rise to some striking and particular phrases of the studio, such as the so-called – “Sometimes it tastes good!”.