Work / Spinerg Website. SPINERG focuses on the lubricants business, with more than 100 years of activity representing the Royal Dutch Shell, Plc Group in Portugal products.
Spinerg’s website was designed to be simple to access and to have a clean aesthetic, highlighting the products and images.
The colour palette is dominated by Spinerg and Shell colours, such as dark blue, yellow and white.
Blue, Spinerg’s main colour, is used in greater proportion and prominent blocks, while yellow, which represents Shell, is used secondarily, adding a creative touch through icons and lines.
Each page has a different layout, providing an element of novelty with each interaction while ensuring fluid and intuitive navigation for visitors.
Environmental photography is central to the brand’s identity, the combination of large objects, such as trucks or cars, in careful and delicate contexts conveys a sense of calm, professionalism and security.
The typographic selection seeks to balance professionalism and legibility while maintaining the company’s visual identity.
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