Brands surrender to Social Commerce in 2022

Marketing/ What are the top Social Commerce trends for 2022? Find out what strengthens your brand's sales and growth. / Social Media

Words by
Inês Paraíso
in 28 of March of 2022

Find out the top Social Commerce trends for 2022 that will strengthen your brand's sales, marketing and growth.

There is a fine line between social commerce & e-commerce

The line between e-commerce and social media is disappearing, giving rise to social commerce.
The idea behind social commerce is straightforward and usually involves brands using social media to sell their products or services rather than relying on an independent online commerce website.

However, the majority of brands that practice social commerce are linked to independent online commerce stores.

"Location" is the essential ingredient of social commerce because it takes advantage of social proof. In many ways, social commerce has most of the benefits of influencer marketing – without the need to work with influencers.
Since social commerce came into force, brands have gained consumer trust, engagement, interaction and conversions. This sales typology gives a new definition to the conduct of e-commerce business by reducing time and simplifying the purchase process, drastically changing the way the consumer behaves.

The Rise of Social Commerce Trends


Social media users spend a lot of time scrolling through their feeds. This has propelled brands to have a ubiquitous presence, to increase their sales.
The trends of this business typology have grown as indisputable strategies for the online commerce sector and will continue to grow in the coming years.
Instagram, for example, leads the sales of Gen Z, who spend 2x more shopping on social channels than the average consumer.
Gen X, on the other hand, is leaning towards Facebook.

Trends to Keep in Mind in 2022

  1. 5G connectivity will enable XR experiences on connected devices
  2. Digital avatars will slay the fashion industry
  3. The conventional use of NFTs is still in contention
  4. Micro-influencers will continue to help brands increase their reach
  5. Friction-free experiences will win hearts and loyalty
  6. User-generated content is still an essential marketing strategy
  7. Conversational commerce is now an essential element in social commerce More Intelligence use cases Artificial, Augmented Reality and Virtual Reality in Social Commerce
  8. Voice technology and conversational shopping continue to rise in popularity
  9. Live streaming is ready to grow even more
  10. Specialized social media markets will continue to help social commerce expand
  11. Low-priced products will continue to sell well on platforms Social RMS in 2022
  12. Better and more integrations between Social Commerce and e-commerce platforms
  13. Frequently Asked Questions

MD3 STUDIO can help you find the best marketing strategy for your business. Learn how to promote your products and services online. Let's talk.


This article was written by Inês Paraíso, marketing & communication manager at MD3 STUDIO.

She looks for new opportunities to show our work, including on internal social networks. She is also a partner of our clients in their online communication with the creation of content in Portuguese and English. She is very fond of writing and has a gift for putting ideas into words. In fact, she says that words are always magic and have the power to reveal worlds!