Brand Identity, Marketing

Porta B

Work/ Porta B. A coffee and restaurant open to serve meals to the students and workers’ community in the center of Leiria city.

MD3 STUDIO accepted the challenge of developing an identity for the restaurant Porta B.

Porta B is a café, restaurant, and snack-bar in the center of Leiria, whose target audience is mainly students and workers from the area.

We developed a logo with an expressive B in order to captivate a younger audience and a series of associated illustrations that make the brand more accessible to the target audience. The result is a brand that invites the target audience in, showing a pleasant and cheerful place to be.