Online reputation increases the possibility of a brand selling a product or service and consequently enhancing its turnover.
Online reputation refers to the reputation of a company, a brand, or a person on search engines, on social media, on digital platforms, and on forums. It is about the perception of the customer's feeling towards a company, brand or person.
In fact, Google reports that 70% of consumers will not buy from companies with four or more negative reviews in Google search results.
Online reputation is even more complex than real reputation because information travels much faster, is at everyone's fingertips and can be replicated countless times over time. It doesn't always involve having an online presence, because web users can talk about us even if we don't have a website.
The opinions and appreciations of others have influence and the market offers numerous options. In other words, in the presence of negative comments about a company or brand, the potential customer will direct his attention towards a similar company that is active in the same area.
On the contrary, if the comments are positive and the general message of a company conveys trust, seriousness and customer-oriented attention, it will be easier for a new user to become a customer and for a customer to become a brand ambassador.
How your brand is perceived directly influences purchasing decisions and consumer behaviour towards it.
In addition, online reputation carries a lot of weight in the marketplace, as social relationships happen with the sharing of buying experiences and product reviews in real-time. It is worth noting that search engines also index various information published about your brand, such as Google My Business, a free tool from Google.
Therefore, taking care of a company's online reputation is important, because brand image shapes consumer behaviour, impacts the reach of new audiences and new customers, and directly influences brand credibility and value.
We share with you 10 important facts about the importance of online reviews for building your company's online reputation.
Talk to our Marketing team today and set a strategy to build your business's online reputation.
This article was written by Inês Paraíso, marketing & communication manager at MD3 STUDIO.
She looks for new opportunities to show our work, including on internal social networks. She is also a partner of our clients in their online communication with the creation of content in Portuguese and English. She is very fond of writing and has a gift for putting ideas into words. In fact, she says that words are always magic and have the power to reveal worlds!
Cookie | Duration | Description |
---|---|---|
_GRECAPTCHA | 6 months | Set by google api recaptcha. Used to validate form submission. It does not store any personal data. |
cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
CookieLawInfoConsent | 6 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store the consented cookie categories options. It does not store any personal data. |
pll_language | 6 months | The cookie is set by Polylang plugin and is used to store the selected language. It does not store any personal data. |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
Cookie | Duration | Description |
---|---|---|
_ga | 2 years | This cookie is set by Google Analytics. The cookie is used to calculate visitor, session, campaign data and track site usage for the site's analytics report. Cookies store information anonymously and assign a randomly generated number to identify unique visitors. |
_ga_122676620_1 | 2 years | Set by Google to distinguish users. Connections on the same site only. |
_gac_gb_UA-122676620-1 | 90 days | This cookie is set by Google Analytics. Connections on the same site only. |
_gid | 24 hours | This cookie is set by Google Analytics. The cookie is used to store information about how visitors use a website and helps create an analytics report on how the website is doing. The data collected, including the number of visitors, the source from which they came and the pages visited in an anonymous form. |