Mediatree

Work/ Mediatree. A broadcast monitoring tool for all TV and radio content in France has a new visual identity and communication.

Mediatree is more than a decade old and has evolved enormously.
Starting in 2022, Mediatree wanted to modernize its brand for a more technological universe.

The brand symbol in the logo refers to the initial of the company’s name and is endowed with movement granted by the colour gradients. This movement resembles statistical graphs and the variation of their values, related to Mediatree’s core business: dynamism, data analysis and technology.

All supports for digital communication were created, including a website, internal digital documents and visuals to support digital marketing, maintaining cohesion with the new brand manual.