Mediatree

Project/ Mediatree. The broadcast monitoring tool for all TV and radio content in France has a new visual identity and communication.

MD3 STUDIO was responsible for Mediatree’s rebrand to target a more technological universe.

Mediatree, with more than a decade of existence, has seen an enormous evolution over the years. To follow its evolution, STUDIO created all the supports for digital communication, including a website, internal digital documents, and visuals to support digital marketing, maintaining cohesion with the new brand manual.

About Mediatree brand

The brand symbol in the logo refers to the initial of the company name and is endowed with movement granted by the color gradients. This movement recalls statistical graphs and the variation of their values, and is closely related to Mediatree’s core business: dynamism, data analysis, and technology.