Mediatica is a lusophone media association. This associaiton has it’s headquarters in France. For the brand it was proposed a modern image, more simplified but with some details (it was inspired by a typeface which has some characteristics near digital and typewriter, like a visual mixing between the old and new media). So it was sought to show visually the idea of a collective through the simplification of a house (the place where all the people of the association meet), and at the same time having the letter M of Mediatica for the brand shape.

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