MD3 STUDIO presented the client with the following brand identity proposal for the Boeira Garden Hotel.
The hotel’s brand identity is the symbiosis between nature and the city. It emphasises the hotel’s health and wellness services while embedding the culture and architectural features of the space.
This brand identity was designed based on the existing grid. The city is represented by the geometric shapes of the letters that recall the concrete of the building and the curvature of the bridge. And nature is represented by the graceful and delicate bird, which inspires care and elegance.